Prior Situation / Scenario:
- Unable to cross-reference fix and mobile subscribers
- Manual and data Intensive process to identify prospects for acquisition and cross-selling campaigns
- Limited understanding of triple play consumer behavior
Client Challenges:
- Manual and outdated cross selling process and tools
- Lack of Unified 360° Customer View (Fix / Mobile)
- Limited understanding of digital and social network activities and profiling opportunities
Strata Solution/ Key Enablers:
- We built a Customer Data Platform for unified 360° customer view for on-line and off-line data aggregation
- Machine learning behavioral and value micro-segmentation
- E-commerce and digital channels visitor identification and activity tracking
- Omnichannel execution leveraging social and digital channels
Outcome:
- Increased Fixed to Mobile Convergence close ratio
- Substantially increased QML (qualified marketing lead) funnel and quality thus Reduced sales acquisition cost
- Improved omnichannel acquisition and development performance
Results:
Within the first nine months of the Digital Transformation Program, it surpassed customer FMC targets by 32% while reducing the cost of sales and marketing by 18%.