Boost Customer Experience with Google CDP

The challenge

Development of a comprehensive 360 customer view involving all LOBs to provide a personalized and consistent customer experience in digital and non-digital channels.

The solution

Integration if multiple data sources with disparate ids to create a 360 view of the customer involving financial, operational and commercial data, as well as all interaction in digital and non-digital channels.

Business support in the transformation process enabling collaboration between areas.

Industry Expertise in order to prioritize relevant data & use cases.

Omnichannel audience activation & conversion processes.

The results

First operational version achieved in just 4 months.

Comprehensive 360 customer view unifying all customer and household identifiers.

Customer interactions & transactions traceability.

Consistent omnichannel experience.