Customer Data Platform development for new Fintech

Prior Situation / Scenario:

  • Different solutions for interacting with audience and managing communication for real-time event handling, and Google Ads for online advertising
  • Communications are defined by service–mobile, fixed, and others–and independently managed for each tool

Client Challenges:

  • Creating an integrated database of customer information building the basis for the first MVP for “virtual wallet”

Strata Solution/ Key Enablers:

  • Develop a customer data platform (CDP) supported by different Google services
  • Led a multi-disciplinary team with employees from different sectors of the company
  • Deliver the first MVP for the “ virtual wallet” product


  • Data availability of situation, status, and transactions made through the application and history of contacts and communications to subscribers
  • Data of customer services in the company, which feed other systems


Increased virtual wallet market penetration by 12% and ability to cross sell with other products offered by the company.