Digital Marketing Customer Analytics Solution

Digital Marketing Customer Analytics Solution

Prior Situation / Scenario:

  • Sales predominantly on Stores. No loyalty program therefore unknown customer base. Business decisions based on intuitions
  • Dispersed data sources
  • No digital marketing campaigns

Client Challenges:

  • Increase sales through Digital Channels (e-commerce, Store Page)
  • Develop a data centric culture
  • Integrate and standardize different data sources.
  • Increase loyalty and repeat purchased by understanding customer behavior

Strata Solution/ Key Enablers:

  • Google Cloud Platform data model.
  • Unique Business KPI Monitoring Platform-Dashboards.
  • RFM Segmentation.
  • Behavioral segmentation.
  • Digital marketing campaign implementation.
  • New data driven offers development

Outcome:

  • Data availability for advanced analytics and reporting
  • Business decision based on KPI results
  • New orders increased by +10%
  • More than 10 new combined product offerings

Results:

Quick operational ramp-up to handle from zero to hundreds of new orders based on digital marketing campaign and new loyalty program