Why Use Entity Fusion Engine?
• Entity Fusion is useful for more easily matching, linking, and enhancing related customer, product, business, or healthcare records stored across multiple applications, channels, and data stores.
• You can utilize flexible and configurable rule-based, machine learning, or data service provider matching techniques to optimize your records according to your specific business requirements
What problems does Entity Fusion Engine solve?
- Lack of a 360-degree view of customers. Deficiency in data quality.
- Differences in the way customers are identified.
- Lack of customer knowledge => difficulties in personalizing offers to achieve greater acceptance.
- Lack of customer interest in received offers.
- Poor experience and frustration of the customer/user when receiving an offer that does not match their profile.
- Poor experience and duplication of administrative costs due to requesting processes that have already been carried out.
- Risk of customer churn due to systematic errors.
- Lack of trust in the quality of data by internal users.